Blue Hill Bay vs Echo Falls · Bay Area shelf head-to-head
Blue Hill Bay and Echo Falls, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Hill Bay is in more Bay Area grocersEcho Falls fields the deeper lineupEcho Falls sits further up the premium end
Blue Hill Bay
Echo Falls
34
brand power
33
7
products
13
4
categories
1
4
subcategories
2
12
grocers
11
$2.51
price per oz
$3.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Blue Hill Bay▭ Echo Falls
Distribution · 30% of score50·46
B
carried in 12 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Blue Hill Bay
only Echo Falls
no top category Blue Hill Bay doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Blue Hill Bay · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Blue Hill Bay · Echo Falls
