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bob's red mill

Bob's Red Mill is a renowned American brand known for its whole-grain foods, founded in 1978 by Bob and Charlee Moore. Based in Milwaukie, Oregon, the company is celebrated for its commitment to traditional stone grinding methods and high-quality, less-processed foods. In 2010, Bob Moore transferred ownership to the employees, making it 100% employee-owned.

99

brand power

90

products

18

aisles

3

grocers

$7.39

avg price

Shelf presence

Brand Power (0–100) blends four shelf signals. Premium is shown for context — it's a price-position read, not part of the score.

99

brand power / 100

Distribution · 30% of score100/100

carried in 3 of 3 San Francisco grocers. how many stores stock the brand.

Depth · 25% of score100/100

90 products in the catalog. how deep the product line is (saturating).

Reach · 20% of score95/100

spans 18 aisles. how many aisles the brand plays in (saturating).

Leadership · 25% of score100/100

~32% average share on the shelves it competes on. how dominant it is where it shows up.

Premium · context only32/100

priced above 32% of same-category rivals. where it sits on price vs category peers — context, not scored into Brand Power.

Where it owns shelf

each bar is the % of that aisle's SKUs that are Bob'S Red Mill (full bar = 100% of the shelf), grouped by department.

Pantry48 SKUs · 7 aisles

77% of shelf9 SKUs

49% of shelf10 SKUs

36% of shelf10 SKUs

Pancake & Waffle Mix

30% of shelf3 SKUs

Baking Ingredients

17% of shelf10 SKUs

12% of shelf3 SKUs

Baking Supplies

7% of shelf3 SKUs

Breakfast26 SKUs · 3 aisles

63% of shelf17 SKUs

9% of shelf4 SKUs

5% of shelf5 SKUs

Snacks & Candy5 SKUs · 2 aisles

6% of shelf2 SKUs

5% of shelf3 SKUs

The lineup

every Bob'S Red Mill product in stock, cheapest first.

Bob's Red Mill Peanut Butter Coconut & Oats Bob's Bar

Other Snack Bars

Bob's Red Mill Peanut Butter Chocolate & Oats Bob's Bar

Other Snack Bars

Bob's Red Mill Peanut Butter Jelly & Oats Bob's Bar

Bob's Red Mill Oatmeal Cup, Classic with Flax & Chia, Gluten Free

Bob's Red Mill Oatmeal Cup, Brown Sugar & Maple, Gluten Free

Bob's Red Mill Gluten Free Oatmeal Cup, Apple & Cinnamon

Bob's Red Mill Oatmeal Cup, Blueberry & Hazelnut, Gluten Free

Bob's Red Mill Whole Brown Flaxseed, Raw

Bob's Red Mill Red Bulgur, Whole Grain

Bob's Red Mill Baking Soda

Garbanzo Bean Flour

Bob's Red Mill Chickpea Flour

Bob's Red Mill Corn Starch

Bob's Red Mill Cornmeal, Medium Grind

Bob's Red Mill Corn Grits, Polenta, Organic

Coconut Morsels

Bob's Red Mill Flaked Coconut, Unsweetened

Bob's Red Mill Cornmeal, Medium Grind, Organic

Bob's Red Mill White Corn Grits, Polenta

Bob's Red Mill Finely Ground Tapioca Flour

Bob's Red Mill Gluten Free White Rice Flour

Bob's Red Mill Flaxseed Meal, Whole Ground

Bob's Red Mill Golden Masa Harina Corn Flour

Bob's Red Mill Dark Rye Flour, Organic

Bob's Red Mill Tri-Color Pearl Couscous

Bob's Red Mill Gluten Free Oat Bran

All Purpose Flour

Bob's Red Mill White All Purpose Baking Flour, Unbleached

Bob's Red Mill Cornbread & Muffin Mix, Stone Ground

Bob's Red Mill Old Fashioned Rolled Oats, Organic

Other Meat Substitutes

Bob's Red Mill TVP, Textured Vegetable Protein

Bob's Red Mill Steel Cut Oats

Bob's Red Mill Oat Bran Hot Cereal

Bob's Red Mill Gluten Free Corn Grits, Polenta

Cornbread Mixes

Bob's Red Mill Cornbread Mix, Gluten Free

Bob's Red Mill Cake Mix, Decadent Chocolate

Bob's Red Mill Traditional Pearl Couscous

Bob's Red Mill Classic Granola

Bob's Red Mill Honey Oat Granola

Bob's Red Mill Gluten Free Brown Rice Flour

Bob's Red Mill Baking Powder

Coconut Morsels

Bob's Red Mill Shredded Coconut, Unsweetened

Bob's Red Mill Green Split Peas

Sold at

Bi-Rite Market Gus's Community Market Luke's Local