Built at Target
Target is a discount independent running 6 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Built is a brand specializing in protein snacks, particularly known for its protein bars that combine high protein content with appealing flavors and textures.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: , replicated across all 6 stores.
Target merchandises 2 of the 2 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 65/100.
the categories it plays in are already deep here.
The full runway · across 6 stores
Every category Built plays in across the Bay Area grocers we track, and where it stands at Target. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in sour candy. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to expand
Built’s SKUs Target doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Target’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Target profile →
