skittles
Skittles runs 21 products across 2 categories, stocked in 11 of 24 Bay Area grocers. Its biggest footprint is candy, at 1% of the shelf. A mid-tier presence · Brand Power 41/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
21 products in the catalog. how deep the product line is (saturating).
spans 2 categories · 4 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Skittles (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Skittles · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Skittles in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Skittles product in stock, cheapest first.
Sold at
Where to find Skittles · Bay Area
Opportunities
New doors · no Skittles in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Skittles· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Skittles Sour Candy Full Size · its most-distributed SKU (2 doors) in Sour Candy, the biggest opening. The closest open door is Falletti Foods · 2 rivals already on that shelf.
