Skittles vs Yumearth · Bay Area shelf head-to-head
Skittles and Yumearth, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Yumearth is in more Bay Area grocersYumearth sits further up the premium end
Skittles
Yumearth
38
brand power
40
21
products
21
2
categories
2
4
subcategories
6
11
grocers
13
96.3¢
price per oz
$1.69
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Skittles▭ Yumearth
Distribution · 30% of score46·54
S
carried in 11 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score83
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Skittles
only Yumearth
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Skittles · 3
only Yumearth · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Skittles · Yumearth
