Skittles vs Starburst · Bay Area shelf head-to-head
Skittles and Starburst, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skittles carries more Brand PowerSkittles fields the deeper lineup
Skittles
Starburst
38
brand power
32
21
products
15
2
categories
1
4
subcategories
4
11
grocers
11
96.3¢
price per oz
79.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Skittles▭ Starburst
Distribution · 30% of score46·46
S
S
carried in 11 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score83·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Skittles
only Starburst
no top category Skittles doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Skittles · 1
only Starburst · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Skittles · Starburst
