Skittles vs Hi-chew · Bay Area shelf head-to-head
Skittles and Hi-chew, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Skittles carries more Brand PowerSkittles is in more Bay Area grocersSkittles fields the deeper lineup
Skittles
Hi-chew
38
brand power
20
21
products
7
2
categories
1
4
subcategories
1
11
grocers
7
$4.04
avg price
$4.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Skittles▭ Hi-chew
Distribution · 30% of score46·29
S
H
carried in 11 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score83·44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Skittles
only Hi-chew
no top category Skittles doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Skittles · 5
only Hi-chew · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Skittles · Hi-chew
