Reading the shelf…
Driver's Market is a independent grocer running 1 Bay Area store.
Capitana by Lorenza offers a unique line of Mexican Chili Crunch Salsa Macha, featuring a blend of dried chili peppers, extra virgin olive oil, and various fruits and nuts.
Capitana isn’t on Driver's Market’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Original Salsa Matcha in Salsas.
Driver's Market stocks salsas thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Driver's Market merchandises 1 of the 1 category the brand sells.
no strong clean/diet signal either way.
brand excitement 50/100.
maps onto categories the store already runs.
Every category Capitana plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Where it would price in salsas. Each dot is a product on the shelf, by its cost per oz (hover for which). Capitana (orange) sits well above the shelf.
Capitana’s SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →