papalote
Papalote is a salsa brand that originated from Papalote Mexican Grill in San Francisco's Mission District. Known for its roasted tomato salsas, Papalote combines nearly 50 years of family traditions and culinary expertise to offer a range of flavorful salsas. These salsas are crafted with quality ingredients sourced from California, making them ideal for both dipping and cooking.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 12 of 24 Bay Area grocers. how many stores stock the brand.
4 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Papalote (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Papalote · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Papalote in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Papalote product in stock, cheapest first.
Sold at
Find Papalote online
Where to find Papalote · Bay Area
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Papalote· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Papalote Salsa, Roasted Tomato · its most-distributed SKU (12 doors) in Salsas, the biggest opening. The closest open door is United Markets · 3 rivals already on that shelf.
