Papalote vs Herdez · Bay Area shelf head-to-head
Papalote and Herdez, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Herdez carries more Brand PowerHerdez is in more Bay Area grocersHerdez fields the deeper lineupPapalote sits further up the premium end
Papalote
Herdez
28
brand power
45
4
products
17
1
categories
4
12
grocers
15
63.2¢
price per oz
31.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Papalote▭ Herdez
Distribution · 30% of score50·63
H
carried in 12 of 24 Bay Area grocers·carried in 15 of 24 Bay Area grocers
Depth · 25% of score28·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Papalote
no top category Herdez doesn’t also play in.
only Herdez
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Papalote · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Papalote · Herdez
