Papalote vs Salsa For All Seasons · Bay Area shelf head-to-head
Papalote and Salsa For All Seasons, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Salsa For All Seasons carries more Brand PowerPapalote is in more Bay Area grocersSalsa For All Seasons fields the deeper lineupSalsa For All Seasons sits further up the premium end
Papalote
Salsa For All Seasons
28
brand power
42
4
products
16
1
categories
3
12
grocers
11
63.2¢
price per oz
65.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Papalote▭ Salsa For All Seasons
Distribution · 30% of score50·46
S
carried in 12 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Papalote
no top category Salsa For All Seasons doesn’t also play in.
only Salsa For All Seasons
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Papalote · Salsa For All Seasons
