Papalote vs La Fundidora · Bay Area shelf head-to-head
Papalote and La Fundidora, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Papalote carries more Brand PowerPapalote is in more Bay Area grocersLa Fundidora sits further up the premium end
Papalote
La Fundidora
28
brand power
20
4
products
6
1
categories
2
12
grocers
7
63.2¢
price per oz
77.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Papalote▭ La Fundidora
Distribution · 30% of score50·29
carried in 12 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Papalote
no top category La Fundidora doesn’t also play in.
only La Fundidora
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Papalote · La Fundidora
