Papalote at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Papalote is a salsa brand that originated from Papalote Mexican Grill in San Francisco's Mission District.
Papalote isn’t on Pacific Market’s shelf yet in any of its 2 stores. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Salsa, Roasted Tomato in Salsas.
Pacific Market stocks salsas thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 12 other Bay Area grocers.
Pacific Market merchandises 1 of the 1 category the brand sells.
vegetarian against the store's assortment lean.
brand excitement 60/100.
maps onto categories the store already runs.
The full runway · across 2 stores
Every category Papalote plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
How it prices
Where it would price in salsas. Each dot is a product on the shelf, by its cost per oz (hover for which). Papalote (orange) sits well above the shelf.
What to bring to land
Papalote’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →
