Carolina at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Carolina Kettle Potato Chips offers a diverse range of kettle-cooked chips, each infused with distinctive flavors inspired by Southern culinary traditions.
It’s already on the shelf here, with 3 SKUs across 1 category. The growth is depth and breadth: , replicated across all 2 stores.
Pacific Market merchandises 1 of the 2 categories the brand sells.
vegetarian against the store's assortment lean.
brand excitement 30/100.
the categories it plays in are already deep here.
The full runway · across 2 stores
Every category Carolina plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (3/3 SKUs).
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in potato chips. Each dot is a product on the shelf, by its cost per oz (hover for which). Carolina (orange) sits well above the shelf.
What to bring to expand
Carolina’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →