Casa Sanchez at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Casa Sanchez Foods is a family-owned company based in Hayward, California, specializing in Mexican-style snacks such as tortilla chips and fresh salsas.
It’s already on the shelf here, with 17 SKUs across 4 categories. The growth is depth and breadth: 2 categories to widen.
Lead with Salsa, Organic, Medium in Fresh Salsa.
Fairfax Market stocks fresh salsa thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 10 other Bay Area grocers.
Fairfax Market merchandises 4 of the 4 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
maps onto categories the store already runs.
The full runway
Every category Casa Sanchez plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 9 of 11 SKUs. Room to widen the line.
On shelf here, but only 6 of 7 SKUs. Room to widen the line.
How it prices
Where it would price in fresh salsa. Each dot is a product on the shelf, by its cost per oz (hover for which). Casa Sanchez (orange) sits in line with the shelf.
What to bring to expand
Casa Sanchez’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
