Casa Sanchez at Mill Valley Market
Mill Valley Market is a specialty independent running 1 Bay Area store, mid-size at about 8,590 sq ft each.
Casa Sanchez Foods is a family-owned company based in Hayward, California, specializing in Mexican-style snacks such as tortilla chips and fresh salsas.
It’s already on the shelf here, with 13 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen.
Lead with Salsa Verde, Medium Green, Roasted in Fresh Salsa.
Mill Valley Market stocks fresh salsa thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 9 other Bay Area grocers.
Mill Valley Market merchandises 3 of the 4 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 65/100.
maps onto categories the store already runs.
The full runway
Every category Casa Sanchez plays in across the Bay Area grocers we track, and where it stands at Mill Valley Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 7 of 11 SKUs. Room to widen the line.
On shelf here, but only 5 of 7 SKUs. Room to widen the line.
How it prices
Where it would price in fresh salsa. Each dot is a product on the shelf, by its cost per oz (hover for which). Casa Sanchez (orange) sits in line with the shelf.
What to bring to expand
Casa Sanchez’s SKUs Mill Valley Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Mill Valley Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Mill Valley Market profile →
