Reading the shelf…
Primavera encompasses several brands across various categories, including organic skincare, frozen desserts, agricultural produce, and authentic Mexican foods. Each brand emphasizes quality and sustainability, with a focus on natural ingredients and local sourcing where applicable.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 15 of 24 Bay Area grocers. how many stores stock the brand.
15 products in the catalog. how deep the product line is (saturating).
spans 4 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Primavera (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Primavera · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Primavera in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Primavera product in stock, cheapest first.















Bay Area grocers where neither the digital catalog nor our shelf photos show Primavera· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Primavera Organic Stone Ground Tortillas · its most-distributed SKU (4 doors) in Corn Tortillas, the biggest opening. The closest open door is United Markets · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 51% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
34 storefronts across 15 grocers carry it · tap a pin to open the store.
already on that shelf: casa sanchez, la tortilla factory, siete
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Primaverathat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Corn Tortillas, Tortilla Chips
open here: Fresh Salsa, Tortilla Chips
open here: Corn Tortillas, Fresh Salsa
open here: Corn Tortillas, Tortilla Chips
open here: Tortilla Chips
open here: Corn Tortillas
open = the store meaningfully carries that category (real depth, not a token SKU) and Primavera sells it elsewhere but has no SKU here.