Primavera vs Alicias Tamales Los Mayas · Bay Area shelf head-to-head
Primavera and Alicias Tamales Los Mayas, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primavera carries more Brand PowerPrimavera is in more Bay Area grocersPrimavera fields the deeper lineupPrimavera sits further up the premium end
Primavera
Alicias Tamales Los Mayas
47
brand power
37
15
products
10
4
categories
4
4
subcategories
5
15
grocers
10
79.7¢
price per oz
70.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Primavera▭ Alicias Tamales Los Mayas
Distribution · 30% of score63·42
carried in 15 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Primavera
only Alicias Tamales Los Mayas
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Primavera · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Primavera · Alicias Tamales Los Mayas
