mi rancho
Mi Rancho is a family-owned company that has been producing premium tortillas, chips, and salsas since 1939. Based in Elk Grove, California, the brand emphasizes quality and sustainability by sourcing organic, non-GMO ingredients from local farmers in the Sacramento Valley.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 17 of 24 Bay Area grocers. how many stores stock the brand.
22 products in the catalog. how deep the product line is (saturating).
spans 3 categories · 5 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Mi Rancho (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Mi Rancho · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Mi Rancho in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Mi Rancho product in stock, cheapest first.
Sold at
Find Mi Rancho online
Where to find Mi Rancho · Bay Area
Opportunities
New doors · no Mi Rancho in our capture yet
Bay Area grocers where neither the digital catalog nor our shelf photos show Mi Rancho· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Mi Rancho Organic Flour Burrito · its most-distributed SKU (12 doors) in Flour Tortillas, the biggest opening. The closest open door is Falletti Foods · 5 rivals already on that shelf.
