Mi Rancho vs Mission · Bay Area shelf head-to-head
Mi Rancho and Mission, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mission carries more Brand PowerMi Rancho is in more Bay Area grocersMission fields the deeper lineupMi Rancho sits further up the premium end
Mi Rancho
Mission
51
brand power
59
22
products
54
3
categories
6
5
subcategories
8
17
grocers
12
64.0¢
price per item
61.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mi Rancho▭ Mission
Distribution · 30% of score71·50
carried in 17 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Salsa3 vs 1 SKUs
only Mi Rancho
no top category Mission doesn’t also play in.
only Mission
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Mi Rancho · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mi Rancho · Mission
