Mi Rancho vs La Tortilla Factory · Bay Area shelf head-to-head
Mi Rancho and La Tortilla Factory, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
La Tortilla Factory is in more Bay Area grocersLa Tortilla Factory sits further up the premium end
Mi Rancho
La Tortilla Factory
51
brand power
53
22
products
24
3
categories
3
5
subcategories
7
17
grocers
18
64.0¢
price per item
78.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mi Rancho▭ La Tortilla Factory
Distribution · 30% of score71·75
carried in 17 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mi Rancho · La Tortilla Factory
