Mi Rancho vs Guerrero · Bay Area shelf head-to-head
Mi Rancho and Guerrero, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mi Rancho is in more Bay Area grocersGuerrero fields the deeper lineupMi Rancho sits further up the premium end
Mi Rancho
Guerrero
51
brand power
52
22
products
35
3
categories
2
5
subcategories
5
17
grocers
8
19.9¢
price per oz
0.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Mi Rancho▭ Guerrero
Distribution · 30% of score71·33
G
carried in 17 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score84
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Guerrero
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Mi Rancho · Guerrero
