Chocolove at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Chocolove is a premium chocolate manufacturer known for its European-style confections, founded in 1995 and headquartered in Boulder, Colorado.
It’s already on the shelf here, with 14 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Strong Dark Chocolate, Almonds & Sea Salt, 70% Cocoa in Chocolate Candies.
Fairfax Market stocks chocolate candies thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 12 other Bay Area grocers.
Fairfax Market merchandises 3 of the 3 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 51/100.
maps onto categories the store already runs.
The full runway
Every category Chocolove plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 14 of 58 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in chocolate candies. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Chocolove (orange) sits in line with the shelf.
What to bring to expand
Chocolove’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
