Chocolove at Whole Foods Market
Whole Foods Market is a natural independent running 10 Bay Area stores, large-format at about 30,160 sq ft each, indexing high on established names versus other Bay Area grocers.
Chocolove is a premium chocolate manufacturer known for its European-style confections, founded in 1995 and headquartered in Boulder, Colorado.
It’s already on the shelf here, with 12 SKUs across 2 categories. The growth is depth and breadth: 1 category to widen, replicated across all 10 stores.
Lead with Almonds & Sea Salt in Dark Chocolate in Chocolate Candies.
Whole Foods Market stocks chocolate candies thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 16 other Bay Area grocers.
The more differentiated opening is chocolate candies: Whole Foods Market stocks only 13 there, so Chocolove Almonds & Sea Salt in Dark Chocolate stands out rather than blending in.
Whole Foods Market merchandises 2 of the 3 categories the brand sells.
non-gmo against the store's assortment lean.
brand excitement 51/100.
enters a thin chocolate candies shelf as a point of difference.
The full runway · across 10 stores
Every category Chocolove plays in across the Bay Area grocers we track, and where it stands at Whole Foods Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 11 of 58 SKUs. Room to widen the line.
Fully stocked here (1/1 SKUs).
What to bring to expand
Chocolove’s SKUs Whole Foods Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Whole Foods Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Whole Foods Market profile →
