Clif Bar at Safeway
Safeway is a conventional independent running 13 Bay Area stores, large-format at about 37,374 sq ft each, indexing high on established names versus other Bay Area grocers.
Clif Bar & Company is a leading American producer of organic energy bars and snacks, founded in 1992 and headquartered in Emeryville, California.
It’s already on the shelf here, with 4 SKUs across 1 category. The growth is depth and breadth: 1 category to widen, replicated across all 13 stores.
Lead with Cool Mint Chocolate With Caffeine Energy Bar in Protein Bars.
Safeway stocks protein bars thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 12 other Bay Area grocers.
The more differentiated opening is protein bars: Safeway stocks only 9 there, so CLIF BAR Cool Mint Chocolate With Caffeine Energy Bar stands out rather than blending in.
Safeway merchandises 4 of the 4 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 65/100.
enters a thin protein bars shelf as a point of difference.
The full runway · across 13 stores
Every category Clif Bar plays in across the Bay Area grocers we track, and where it stands at Safeway. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 4 of 32 SKUs. Room to widen the line.
The store barely carries this category, so it is a hard sell.
How it prices
Where it would price in protein bars. Each dot is a product on the shelf, by its cost per oz (hover for which). Clif Bar (orange) sits in line with the shelf.
What to bring to expand
Clif Bar’s SKUs Safeway doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Safeway’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Safeway profile →
