Crofter's Organic at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Crofter's Organic: Crofter's is a Canadian brand specializing in organic fruit spreads and jams.
It’s already on the shelf here, with 10 SKUs across 1 category. The growth is depth and breadth: 1 category to widen.
Lead with Apricot Just Fruit Spread in Fruit Spreads.
Sprouts Farmers Market stocks fruit spreads thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 5 other Bay Area grocers.
Sprouts Farmers Market carries fruit spreads in real depth, 37 SKUs against a fleet median of 15, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf.
Sprouts Farmers Market merchandises 1 of the 1 category the brand sells.
non-gmo, organic against the store's assortment lean.
brand excitement 60/100.
the categories it plays in are already deep here.
The full runway
Every category Crofter's Organic plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 10 of 16 SKUs. Room to widen the line.
How it prices
Where it would price in fruit spreads. Each dot is a product on the shelf, by its cost per oz (hover for which). Crofter's Organic (orange) sits in line with the shelf.
What to bring to expand
Crofter's Organic’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
