Reading the shelf…
Culture Pop Soda offers a unique twist on traditional sodas by incorporating organic fruit juices, herbs, spices, and live probiotics into their beverages. Founded in 2020 by Tom First, the brand emphasizes natural sweetness derived from real fruit juice, avoiding refined sugars and artificial sweeteners. Their product line includes flavors like Sparkling Apple, Sparkling Raspberry Lemonade, and Wild Berries & Lime, each crafted to deliver a refreshing and balanced taste experience.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 11 of 24 Bay Area grocers. how many stores stock the brand.
14 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Culture Pop Soda (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Culture Pop Soda · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Culture Pop Soda in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Culture Pop Soda lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.














Bay Area grocers where neither the digital catalog nor our shelf photos show Culture Pop Soda· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Culture Pop Soda Orange Mango & Lime · its most-distributed SKU (9 doors) in Probiotic Soda, the biggest opening. The closest open door is Falletti Foods · 3 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 45% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
21 storefronts across 11 grocers carry it · tap a pin to open the store.
already on that shelf: olipop, daytrip, poppi
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.