Culture Pop Soda vs Poppi · Bay Area shelf head-to-head
Culture Pop Soda and Poppi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Poppi carries more Brand PowerPoppi is in more Bay Area grocersPoppi fields the deeper lineup
Culture Pop Soda
Poppi
31
brand power
60
14
products
54
1
categories
2
1
subcategories
3
11
grocers
19
21.9¢
price per fl oz
24.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Culture Pop Soda▭ Poppi
Distribution · 30% of score46·79
carried in 11 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Culture Pop Soda
no top category Poppi doesn’t also play in.
only Poppi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Culture Pop Soda · 1
only Poppi · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Culture Pop Soda · Poppi
