Reading the shelf…
De La Calle Tepache is a brand that offers a modern take on traditional Mexican tepache, a naturally fermented beverage made from pineapple peels, turbinado sugar, and spices. The brand's products are crafted with real organic ingredients and feature bold citrus flavors, making them a refreshing, lower-sugar alternative to conventional sodas. De La Calle Tepache is inspired by the vibrant street culture of Mexico.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 10 of 24 Bay Area grocers. how many stores stock the brand.
7 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are De La Calle Tepache (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as De La Calle Tepache · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to De La Calle Tepache in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every De La Calle Tepache product in stock, cheapest first.







Bay Area grocers where neither the digital catalog nor our shelf photos show De La Calle Tepache· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with De La Calle Tepache Mango Chili · its most-distributed SKU (7 doors) in Probiotic Drinks, the biggest opening. The closest open door is Sprouts Farmers Market · 5 rivals already on that shelf.
~2% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 25% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
25 storefronts across 10 grocers carry it · tap a pin to open the store.
already on that shelf: zevia, wildwonder, halfday
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying De La Calle Tepachethat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open here: Fruit Flavored Soda
open here: Probiotic Drinks
open here: Fruit Flavored Soda
open = the store meaningfully carries that category (real depth, not a token SKU) and De La Calle Tepache sells it elsewhere but has no SKU here.