De La Calle Tepache vs Olipop · Bay Area shelf head-to-head
De La Calle Tepache and Olipop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Olipop carries more Brand PowerOlipop is in more Bay Area grocersOlipop fields the deeper lineupOlipop sits further up the premium end
De La Calle Tepache
Olipop
35
brand power
62
7
products
44
2
categories
3
2
subcategories
4
10
grocers
22
28.9¢
price per fl oz
24.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ De La Calle Tepache▭ Olipop
Distribution · 30% of score42·92
carried in 10 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Health Drinks5 vs 2 SKUs
3% of shelf
only De La Calle Tepache
no top category Olipop doesn’t also play in.
only Olipop
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only De La Calle Tepache · 0
no exclusive doors — everywhere De La Calle Tepache is, Olipop is too.
only Olipop · 12
both sides measured by the same instruments on the same shelves · see each brand’s full page: De La Calle Tepache · Olipop