defendi
Defendi runs 2 products across 1 category, stocked in a single Bay Area grocer. Its biggest footprint is cheese, at <1% of the shelf. A niche presence · Brand Power 8/100.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
2 products in the catalog. how deep the product line is (saturating).
spans 1 category · 2 subcategories. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Defendi (full bar = 100% of the shelf), grouped by department.
Most similar brands
closest to Defendi in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
the full Defendi lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
Sold at
Where to find Defendi · Bay Area
5 storefronts across 1 grocer carry it · tap a pin to open the store.