Reading the shelf…
Community Market CA is a independent grocer running 1 Bay Area store.
Divine Chocolate isn’t on Community Market CA’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Divine 70% Cocoa Dark Chocolate in Chocolate Candies.
Community Market CA stocks chocolate candies thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 7 other Bay Area grocers.
Community Market CA merchandises 1 of the 1 category the brand sells.
non-gmo, vegan, vegetarian against the store's assortment lean.
an established national brand with proven demand.
maps onto categories the store already runs.
Every category Divine Chocolate plays in across the Bay Area grocers we track, and where it stands at Community Market CA. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Where it would price in chocolate candies. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Divine Chocolate (orange) sits in line with the shelf.
Divine Chocolate’s SKUs Community Market CA doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Community Market CA’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Community Market CA profile →