Reading the shelf…
Pacific Market is a specialty independent running 2 Bay Area stores.
Dr Pepper Snapple Group: Dr Pepper is a distinctive carbonated soft drink brand known for its unique flavor, originating from the 1880s.
Dr Pepper Snapple Group isn’t on Pacific Market’s shelf yet in any of its 2 stores. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Pacific Market merchandises 1 of the 1 category the brand sells.
no strong clean/diet signal either way.
brand excitement 20/100.
the categories it plays in are already deep here.
Every category Dr Pepper Snapple Group plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Dr Pepper Snapple Group’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →