Fangst at Pacific Market
Pacific Market is a specialty independent running 2 Bay Area stores.
Fangst is a brand that offers a diverse selection of Nordic seafood products, each crafted with a focus on traditional flavors and sustainable sourcing.
Fangst isn’t on Pacific Market’s shelf yet in any of its 2 stores. The opening: 2 categories where the shelf is already deep and the brand runs strong elsewhere.
Lead with Brisling No.2 Smoked Baltic Sea Sprat in Canned Sardines.
Pacific Market stocks canned sardines thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is canned sardines: Pacific Market stocks only 7 there, so Fangst Brisling No.2 Smoked Baltic Sea Sprat stands out rather than blending in.
Pacific Market merchandises 2 of the 3 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 70/100.
enters a thin canned sardines shelf as a point of difference.
The full runway · across 2 stores
Every category Fangst plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in canned sardines. Each dot is a product on the shelf, by its cost per oz (hover for which). Fangst (orange) sits above the shelf.
What to bring to land
Fangst’s SKUs Pacific Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →