First Light Farms at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
First Light Farms is a New Zealand-based collective of farmers specializing in 100% grass-fed Wagyu beef, venison, and elk.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 new door to enter.
Fairfax Market merchandises 3 of the 6 categories the brand sells.
grass-fed, non-gmo, pasture-raised against the store's assortment lean.
brand excitement 65/100.
maps onto categories the store already runs.
The full runway
Every category First Light Farms plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in dog treats. Each dot is a product on the shelf, by its cost per oz (hover for which).
What to bring to expand
First Light Farms’ SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
