Reading the shelf…
Flojo offers a range of sparkling energy drinks designed to provide a smooth and steady lift with natural caffeine sourced from yerba mate and a unique blend of adaptogens. Each flavor, including Guava Passionfruit, Mango Yuzu, and Peach Lychee, is crafted with real fruit juices and natural ingredients, ensuring a vibrant taste experience without artificial colors or dyes. Flojo is ideal for those seeking a refreshing boost during work, workouts, or any time an extra spark is needed.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
6 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Flojo (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Flojo · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Flojo in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Flojo lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
3 storefronts across 2 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Flojo· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Flojo Mango Yuzu Sparkling Energy Drink · its most-distributed SKU (2 doors) in Energy Drinks, the biggest opening. The closest open door is Mollie Stone's Markets · 4 rivals already on that shelf.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 75% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
already on that shelf: red bull, ardor energy, melting forest
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.