Flojo vs Sambazon · Bay Area shelf head-to-head
Flojo and Sambazon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sambazon carries more Brand PowerSambazon is in more Bay Area grocersSambazon fields the deeper lineupFlojo sits further up the premium end
Flojo
Sambazon
17
brand power
54
6
products
22
1
categories
5
2
grocers
16
30.9¢
price per fl oz
$1.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flojo▭ Sambazon
Distribution · 30% of score8·67
F
carried in 2 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flojo
no top category Sambazon doesn’t also play in.
only Sambazon
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Flojo · 0
no exclusive doors — everywhere Flojo is, Sambazon is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flojo · Sambazon
