Follow Your Heart at Canyon Market
Canyon Market is a specialty independent running 2 Bay Area stores, small-format at about 3,670 sq ft each, indexing high on established names versus other Bay Area grocers.
Follow Your Heart is a pioneering brand in the plant-based food industry, known for its innovative vegan products.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: 1 category to widen and 2 new doors to enter, replicated across all 2 stores.
Lead with Vegenaise Dressing and Sandwich Spread, Avocado Oil, Dairy Free, Egg Free Mayo, Creamy Without Cholesterol or Preservatives, 14 FL OZ Jar in Mayonnaise.
Canyon Market stocks mayonnaise thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 10 other Bay Area grocers.
The more differentiated opening is mayonnaise: Canyon Market stocks only 10 there, so Follow Your Heart Vegenaise Dressing and Sandwich Spread, Avocado Oil, Dairy Free, Egg Free Mayo, Creamy Without Cholesterol or Preservatives, 14 FL OZ Jar stands out rather than blending in.
Canyon Market merchandises 5 of the 5 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 68/100.
enters a thin mayonnaise shelf as a point of difference.
The full runway · across 2 stores
Every category Follow Your Heart plays in across the Bay Area grocers we track, and where it stands at Canyon Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 1 of 11 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
How it prices
Where it would price in mayonnaise. Each dot is a product on the shelf, by its cost per fl oz (hover for which). Follow Your Heart (orange) sits in line with the shelf.
What to bring to expand
Follow Your Heart’s SKUs Canyon Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
How to get on the shelf · Canyon Market
enriched 2026-09-05Canyon Market, as a specialty retailer, typically sources products directly from vendors, especially those that align with their focus on health and wellness. The first step for emerging brands is to submit their product through Canyon Market's dedicated vendor/supplier form. This approach allows you to present your offerings directly to their team, which is essential for independent markets like Canyon that prioritize unique, high-quality products tailored to their community's needs. When considering new products, Canyon Market looks for items that promote clean, wholesome ingredients and sustainability. They value local and artisanal products that resonate with their mission of enhancing the neighborhood's food culture. Be prepared to articulate how your product aligns with these values and meets the specific tastes of their customer base.
Vendor submission page ↗Presence and depth are measured from Canyon Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Canyon Market profile →
