Follow Your Heart at World Market
World Market is a conventional independent running 4 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Follow Your Heart is a pioneering brand in the plant-based food industry, known for its innovative vegan products.
Follow Your Heart isn’t on World Market’s shelf yet in any of its 4 stores. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Original Vegenaise in Mayonnaise.
World Market stocks mayonnaise thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 14 other Bay Area grocers.
The more differentiated opening is mayonnaise: World Market stocks only 4 there, so Follow Your Heart Original Vegenaise stands out rather than blending in.
World Market merchandises 1 of the 5 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 68/100.
enters a thin mayonnaise shelf as a point of difference.
The full runway · across 4 stores
Every category Follow Your Heart plays in across the Bay Area grocers we track, and where it stands at World Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
The store barely carries this category, so it is a hard sell.
What to bring to land
Follow Your Heart’s SKUs World Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from World Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. World Market profile →
