Reading the shelf…
Berkeley Bowl is a specialty independent running 2 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Forager Project is a family-owned, organic, plant-based creamery based in San Francisco, California, specializing in dairy-free products made from organic cashews and coconuts.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: , replicated across all 2 stores.
Berkeley Bowl merchandises 1 of the 1 category the brand sells.
organic against the store's assortment lean.
an established national brand with proven demand.
the categories it plays in are already deep here.
Every category Forager plays in across the Bay Area grocers we track, and where it stands at Berkeley Bowl. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (1/1 SKUs).
Where it would price in dairy-free yogurt. Each dot is a product on the shelf, by its cost per oz (hover for which). Forager (orange) sits below the shelf.
Presence and depth are measured from Berkeley Bowl’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Berkeley Bowl profile →