Reading the shelf…
Pacific Market is a specialty independent running 2 Bay Area stores.
Forager Project is a family-owned, organic, plant-based creamery based in San Francisco, California, specializing in dairy-free products made from organic cashews and coconuts.
It’s already on the shelf here, with 1 SKU across 1 category. The growth is depth and breadth: , replicated across all 2 stores.
Pacific Market merchandises 1 of the 1 category the brand sells.
organic against the store's assortment lean.
an established national brand with proven demand.
maps onto categories the store already runs.
Every category Forager plays in across the Bay Area grocers we track, and where it stands at Pacific Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (1/1 SKUs).
Where it would price in dairy-free yogurt. Each dot is a product on the shelf, by its cost per oz (hover for which). Forager (orange) sits in line with the shelf.
Presence and depth are measured from Pacific Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Pacific Market profile →