Reading the shelf…
Safeway is a conventional independent running 13 Bay Area stores, large-format at about 37,374 sq ft each, indexing high on established names versus other Bay Area grocers.
Friends Of Tahoe Crisp As The Lake isn’t on Safeway’s shelf yet in any of its 13 stores. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Kettle Cooked Chips Bar-b-que in Potato Chips.
Safeway stocks potato chips thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Safeway merchandises 1 of the 1 category the brand sells.
vegetarian against the store's assortment lean.
brand excitement 65/100.
maps onto categories the store already runs.
Every category Friends Of Tahoe Crisp As The Lake plays in across the Bay Area grocers we track, and where it stands at Safeway. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Where it would price in potato chips. Each dot is a product on the shelf, by its cost per oz (hover for which). Friends Of Tahoe Crisp As The Lake (orange) sits in line with the shelf.
Friends Of Tahoe Crisp As The Lake’s SKUs Safeway doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Safeway’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Safeway profile →