Reading the shelf…
Gérard Bertrand runs 2 products across 2 categories, stocked in 2 of 24 Bay Area grocers. Its biggest footprint is red wine, at 2% of the shelf. A niche presence · Brand Power 13/100.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 2 of 24 Bay Area grocers. how many stores stock the brand.
2 products in the catalog. how deep the product line is (saturating).
spans 2 categories. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Gérard Bertrand (full bar = 100% of the shelf), grouped by department.
closest to Gérard Bertrand in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Gérard Bertrand product in stock, cheapest first.
6 storefronts across 2 grocers carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Gérard Bertrand· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Gérard Bertrand Pinot Noir 2023 · its most-distributed SKU (1 door) in Pinot Noir, the biggest opening. The closest open door is Bi-Rite Market.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 83% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.
Bay Area stores already carrying Gérard Bertrandthat meaningfully merchandise other categories it sells but isn't in here yet · ranked by open categories. A door already won, with room on adjacent shelves.
open = the store meaningfully carries that category (real depth, not a token SKU) and Gérard Bertrand sells it elsewhere but has no SKU here.