Gimme at Fairfax Market
Fairfax Market is a independent grocer running 1 Bay Area store.
Gimme Seaweed is a prominent brand known for its organic seaweed-based snacks, founded in 2012 in San Rafael, California.
It’s already on the shelf here, with 6 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter.
Lead with Sushi Nori Seaweed Wraps in Dried Seaweed.
Fairfax Market stocks dried seaweed thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is dried seaweed: Fairfax Market stocks only 1 there, so gimMe Sushi Nori Seaweed Wraps stands out rather than blending in.
Fairfax Market merchandises 3 of the 4 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
enters a thin dried seaweed shelf as a point of difference.
The full runway
Every category Gimme plays in across the Bay Area grocers we track, and where it stands at Fairfax Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 5 of 23 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
Already stocked here in other categories, so this one is a natural extension.
What to bring to expand
Gimme’s SKUs Fairfax Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Fairfax Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Fairfax Market profile →
