Gimme at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Gimme Seaweed is a prominent brand known for its organic seaweed-based snacks, founded in 2012 in San Rafael, California.
It’s already on the shelf here, with 14 SKUs across 2 categories. The growth is depth and breadth: 2 categories to widen and 1 new door to enter.
Lead with Organic Sea Salt Seaweed Topping in Dried Seaweed.
Sprouts Farmers Market stocks dried seaweed thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
Sprouts Farmers Market carries other snacks in real depth, 27 SKUs against a fleet median of 12.5, so a new entry there is the Nth option, and its per-unit price would likely sit near the top of a crowded shelf. The more differentiated opening is dried seaweed: Sprouts Farmers Market stocks only 1 there, so gimMe Organic Sea Salt Seaweed Topping stands out rather than blending in. Lead with the dried seaweed, and position the other snacks as a finishing or gift item.
Sprouts Farmers Market merchandises 3 of the 4 categories the brand sells.
non-gmo, organic, vegan against the store's assortment lean.
brand excitement 70/100.
enters a thin dried seaweed shelf as a point of difference.
The full runway
Every category Gimme plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 13 of 23 SKUs. Room to widen the line.
On shelf here, but only 1 of 2 SKUs. Room to widen the line.
What to bring to expand
Gimme’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →
