Ground Up Nut Butters at Driver's Market
Driver's Market is a independent grocer running 1 Bay Area store.
Ground Up Nut Butters: Ground Up specializes in crafting nut butters that highlight the natural flavors and textures of high-quality ingredients, such as Oregon-grown hazelnuts, creamy almonds, and rich cashews.
Ground Up Nut Butters isn’t on Driver's Market’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Snickerdoodle Aritisan Nut Butter Blend in Other Nut Butters.
Driver's Market stocks other nut butters thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 2 other Bay Area grocers.
The more differentiated opening is other nut butters: Driver's Market stocks only 6 there, so Ground Up Nut Butters Snickerdoodle Aritisan Nut Butter Blend stands out rather than blending in.
Driver's Market merchandises 2 of the 2 categories the brand sells.
vegan against the store's assortment lean.
brand excitement 80/100.
enters a thin other nut butters shelf as a point of difference.
The full runway
Every category Ground Up Nut Butters plays in across the Bay Area grocers we track, and where it stands at Driver's Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
The store barely carries this category, so it is a hard sell.
What to bring to land
Ground Up Nut Butters’ SKUs Driver's Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Driver's Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Driver's Market profile →