Reading the shelf…
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Ground Up Nut Butters: Ground Up specializes in crafting nut butters that highlight the natural flavors and textures of high-quality ingredients, such as Oregon-grown hazelnuts, creamy almonds, and rich cashews.
It’s already on the shelf here, with 3 SKUs across 2 categories. The growth is depth and breadth: .
Sprouts Farmers Market merchandises 2 of the 2 categories the brand sells.
vegan against the store's assortment lean.
brand excitement 80/100.
the categories it plays in are already deep here.
Every category Ground Up Nut Butters plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (2/2 SKUs).
Fully stocked here (1/1 SKUs).
Where it would price in other nut butters. Each dot is a product on the shelf, by its cost per oz (hover for which). Ground Up Nut Butters (orange) sits above the shelf.
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →