Ground Up at Sprouts Farmers Market
Sprouts Farmers Market is a natural independent running 1 Bay Area store, mid-size at about 20,322 sq ft each, indexing high on clean-organic versus other Bay Area grocers.
Ground Up specializes in crafting nut butters that highlight the natural flavors and textures of high-quality ingredients, such as Oregon-grown hazelnuts, creamy almonds, and rich cashews.
Ground Up isn’t on Sprouts Farmers Market’s shelf yet. The opening: 1 category where the shelf is already deep and the brand runs strong elsewhere.
Lead with Classic Smooth Almond, Cashew & Coconut Butter Nut Butter Blend in Cashew Butter.
Sprouts Farmers Market stocks cashew butter thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is cashew butter: Sprouts Farmers Market stocks only 11 there, so Ground Up Classic Smooth Almond, Cashew & Coconut Butter Nut Butter Blend stands out rather than blending in.
Sprouts Farmers Market merchandises 1 of the 1 category the brand sells.
vegan against the store's assortment lean.
brand excitement 75/100.
enters a thin cashew butter shelf as a point of difference.
The full runway
Every category Ground Up plays in across the Bay Area grocers we track, and where it stands at Sprouts Farmers Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Not here yet, but the shelf is real: a clean first door into a category the brand runs deep in.
How it prices
Where it would price in cashew butter. Each dot is a product on the shelf, by its cost per oz (hover for which). Ground Up (orange) sits well above the shelf.
What to bring to land
Ground Up’s SKUs Sprouts Farmers Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from Sprouts Farmers Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Sprouts Farmers Market profile →