Haig's at Falletti Foods
Falletti Foods is a conventional independent running 1 Bay Area store, indexing high on clean-organic versus other Bay Area grocers.
Haig's is a brand specializing in Mediterranean-inspired dips and spreads, crafted with authentic recipes for a rich flavor experience.
It’s already on the shelf here, with 6 SKUs across 3 categories. The growth is depth and breadth: 2 categories to widen.
Lead with Beet Dip, Mediterranean in Other Dips And Spreads.
Falletti Foods stocks other dips and spreads thinly, so a differentiated snack stands out instead of becoming the Nth option on a crowded shelf. It already earns space at 1 other Bay Area grocer.
The more differentiated opening is other dips and spreads: Falletti Foods stocks only 10 there, so Haig's Beet Dip, Mediterranean stands out rather than blending in.
Falletti Foods merchandises 3 of the 5 categories the brand sells.
non-gmo, organic, vegetarian against the store's assortment lean.
brand excitement 45/100.
enters a thin other dips and spreads shelf as a point of difference.
The full runway
Every category Haig's plays in across the Bay Area grocers we track, and where it stands at Falletti Foods. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
On shelf here, but only 3 of 8 SKUs. Room to widen the line.
On shelf here, but only 2 of 5 SKUs. Room to widen the line.
How it prices
Where it would price in other dips and spreads. Each dot is a product on the shelf, by its cost per oz (hover for which). Haig's (orange) sits below the shelf.
What to bring to expand
Haig's’ SKUs Falletti Foods doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Already on the shelf
Presence and depth are measured from Falletti Foods’ current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. Falletti Foods profile →
