Reading the shelf…
World Market is a conventional independent running 4 Bay Area stores, indexing high on clean-organic versus other Bay Area grocers.
Ines Rosales Usa Llc: Inés Rosales USA LLC is a brand known for its handcrafted olive oil tortas, a traditional Spanish snack that has been enjoyed for over a century.
It’s already on the shelf here, with 2 SKUs across 2 categories. The growth is depth and breadth: , replicated across all 4 stores.
World Market merchandises 2 of the 3 categories the brand sells.
no strong clean/diet signal either way.
brand excitement 55/100.
maps onto categories the store already runs.
Every category Ines Rosales Usa Llc plays in across the Bay Area grocers we track, and where it stands at World Market. Depth is the distinct SKUs the store carries there versus the fleet median, shown next to the rival brands already on that shelf.
Fully stocked here (1/1 SKUs).
Fully stocked here (1/1 SKUs).
Where it would price in crackers. Each dot is a product on the shelf, by its cost per oz (hover for which). Ines Rosales Usa Llc (orange) sits well above the shelf.
Ines Rosales Usa Llc’s SKUs World Market doesn’t carry yet, ordered by how many other Bay Area grocers already stock them.
Presence and depth are measured from World Market’s current Bay Area storefront: its online catalog plus our shelf photos, a partial view. A widely-distributed brand shown as a new door may already be carried through channels we don’t index. World Market profile →
The store barely carries this category, so it is a hard sell.